An overview of the destination physical servicescape with SOR paradigm: the importance of prestige sensitivity

Kucukergin K. G., KÜÇÜKERGİN F. N., Dedeoglu B. B.

Asia Pacific Journal of Tourism Research, vol.25, no.5, pp.473-488, 2020 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 25 Issue: 5
  • Publication Date: 2020
  • Doi Number: 10.1080/10941665.2020.1737160
  • Journal Name: Asia Pacific Journal of Tourism Research
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Sociological abstracts
  • Page Numbers: pp.473-488
  • Keywords: Destination physical servicescape, destination ambiance, destination harmony, tourist emotions, love, joy, perceived price, satisfaction, prestige sensitivity, PLS-SEM, TOURISTS EMOTIONAL EXPERIENCES, BEHAVIORAL INTENTIONS, CUSTOMER SATISFACTION, POSITIVE EMOTIONS, PRICE PERCEPTIONS, PERCEIVED IMAGE, LOYALTY, IMPACT, ENVIRONMENT, QUALITY
  • Ankara Haci Bayram Veli University Affiliated: Yes

Abstract

© 2020, © 2020 Asia Pacific Tourism Association.This study aims to examine the relationships among the destination physical servicescape elements, perceived price, tourist emotions, satisfaction and behavioral intentions. Besides, the moderating role of prestige sensitivity is investigated in terms of the relationship between the variables affecting and being affected by perceived price. For data analysis, PLS-SEM is applied and except for the effect of joy on behavioral intentions, all the other direct effects are found to be statistically significant. In addition, prestige sensitivity has a moderating role only in the relationship between the perceived price and love.