Asia Pacific Journal of Tourism Research, vol.25, no.5, pp.473-488, 2020 (Peer-Reviewed Journal)
Article / Article
Asia Pacific Journal of Tourism Research
Social Sciences Citation Index, Scopus, ABI/INFORM, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Sociological abstracts
Destination physical servicescape, destination ambiance, destination harmony, tourist emotions, love, joy, perceived price, satisfaction, prestige sensitivity, PLS-SEM, TOURISTS EMOTIONAL EXPERIENCES, BEHAVIORAL INTENTIONS, CUSTOMER SATISFACTION, POSITIVE EMOTIONS, PRICE PERCEPTIONS, PERCEIVED IMAGE, LOYALTY, IMPACT, ENVIRONMENT, QUALITY
© 2020, © 2020 Asia Pacific Tourism Association.This study aims to examine the relationships among the destination physical servicescape elements, perceived price, tourist emotions, satisfaction and behavioral intentions. Besides, the moderating role of prestige sensitivity is investigated in terms of the relationship between the variables affecting and being affected by perceived price. For data analysis, PLS-SEM is applied and except for the effect of joy on behavioral intentions, all the other direct effects are found to be statistically significant. In addition, prestige sensitivity has a moderating role only in the relationship between the perceived price and love.