Examining the Effect of Endorser Credibility on the Consumers Buying Intentions An Empirical Study in Turkey

ERMEÇ SERTOĞLU A., ÇATLI Ö., KORKMAZ S.

International Review of Management and Marketing,, vol.4, no.1, pp.66-77, 2014 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 4 Issue: 1
  • Publication Date: 2014
  • Journal Name: International Review of Management and Marketing,
  • Journal Indexes: Directory of Open Access Journals
  • Page Numbers: pp.66-77
  • Ankara Haci Bayram Veli University Affiliated: Yes