Examining the Effect of Endorser Credibility on the Consumers Buying Intentions An Empirical Study in Turkey
International Review of Management and Marketing,, vol.4, no.1, pp.66-77, 2014 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 4 Issue: 1
- Publication Date: 2014
- Journal Name: International Review of Management and Marketing,
- Journal Indexes: Directory of Open Access Journals
- Page Numbers: pp.66-77
- Ankara Haci Bayram Veli University Affiliated: Yes