Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product

ÖNEĞİ M., ESER Z., KORKMAZ S.

International Journal of Business and Administrative Studies, vol.5, no.3, pp.109-118, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 3
• Publication Date: 2019
• Doi Number: 10.20469/ijbas.5.10001-3
• Journal Name: International Journal of Business and Administrative Studies
• Journal Indexes: Business Source Elite, Business Source Premier
• Page Numbers: pp.109-118
• Ankara Haci Bayram Veli University Affiliated: No