THE IMPACT OF GUERILLA MARKETING PRACTICES ON CONSUMER ATTITUDES AND COMPARISON WITH TRADITIONAL MARKETING COMMUNICATION: A PRACTICE
Bankacılık ve Finansal araştırma Dergisi, vol.6, no.1, pp.1-24, 2019 (TRDizin)
- Publication Type: Article / Article
- Volume: 6 Issue: 1
- Publication Date: 2019
- Journal Name: Bankacılık ve Finansal araştırma Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.1-24
- Ankara Haci Bayram Veli University Affiliated: No