THE IMPACT OF GUERILLA MARKETING PRACTICES ON CONSUMER ATTITUDES AND COMPARISON WITH TRADITIONAL MARKETING COMMUNICATION: A PRACTICE


PARILTI N., Spahic D.

Bankacılık ve Finansal araştırma Dergisi, vol.6, no.1, pp.1-24, 2019 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 6 Issue: 1
  • Publication Date: 2019
  • Journal Name: Bankacılık ve Finansal araştırma Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.1-24
  • Ankara Haci Bayram Veli University Affiliated: No