Understanding Consumers’ Intention to Switch From Traditional Watches to Smartwatches

BÖLEN M. C., ÇELİKER O., ÖZEN Ü., KARAMAN E.

EBEEC 2018, Varşova, Poland, 11 - 13 May 2018, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Varşova
  • Country: Poland
  • Ankara Haci Bayram Veli University Affiliated: Yes