Perceptions of customers about product placement applications in television serials according to their demographic characteristics

Tolon M., Uç H., Sapmaz E., Emirmahmutoğlu F.

International Conference in Economics, Praha, Czech Republic, 3 - 05 September 2014

  • Publication Type: Conference Paper / Full Text
  • City: Praha
  • Country: Czech Republic
  • Ankara Haci Bayram Veli University Affiliated: No