Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey : An Example of a Glocal Product

ÖNEĞİ M., ESER Z., KORKMAZ S.

Presented at the: International Conference on Economics, Business and Social Science Research, 20 - 21 June 2019

  • Publication Type: Conference Paper / Full Text
  • Ankara Haci Bayram Veli University Affiliated: No