Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey : An Example of a Glocal Product
Presented at the: International Conference on Economics, Business and Social Science Research, 20 - 21 Haziran 2019, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Ankara Hacı Bayram Veli Üniversitesi Adresli: Hayır