Chapter:6 New Media and Advertising: The Role of Influencers in the Process of Interactivity in Advertising.


NACAROĞLU D.

in: Handbook of Research on New Media Applications in Public Relations and Advertising., Elif Eşiyok, Editor, IGI Global, Hersey, PA, pp.101-120, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: IGI Global
  • City: Hersey, PA
  • Page Numbers: pp.101-120
  • Editors: Elif Eşiyok, Editor
  • Ankara Haci Bayram Veli University Affiliated: No