Chapter:6 New Media and Advertising: The Role of Influencers in the Process of Interactivity in Advertising.
in: Handbook of Research on New Media Applications in Public Relations and Advertising., Elif Eşiyok, Editor, IGI Global, Hersey, PA, pp.101-120, 2020
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2020
- Publisher: IGI Global
- City: Hersey, PA
- Page Numbers: pp.101-120
- Editors: Elif Eşiyok, Editor
- Ankara Haci Bayram Veli University Affiliated: No