FINANCIAL BRAND VALUE VS MARKETING BRAND EQUITY

BAŞ M., ERDOĞAN TARAKÇI İ., GÖKTAŞ B.

in: Muhasebe ve Finans Alanında Bilimsel Çalışmalar, TARAKÇI ERDOĞAN İNCİ, GÖKTAŞ BORA, Editor, EFE YAYINEVİ, İstanbul, pp.119-145, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: EFE YAYINEVİ
  • City: İstanbul
  • Page Numbers: pp.119-145
  • Editors: TARAKÇI ERDOĞAN İNCİ, GÖKTAŞ BORA, Editor
  • Ankara Haci Bayram Veli University Affiliated: Yes