Does a highly standardized international advertising campaign contribute to the enhancement of destination image? Evidence from Turkey

ÜNER M. M., Karatepe O. M., Cavusgil S. T., KÜÇÜKERGİN K. G.

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, vol.6, no.3, 2023 (ESCI, Scopus)

• Publication Type: Article / Article
• Volume: 6 Issue: 3
• Publication Date: 2023
• Doi Number: 10.1108/jhti-04-2022-0141
• Journal Name: JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
• Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM
• Ankara Haci Bayram Veli University Affiliated: Yes