eWOM: The Effects Of Online Consumer Reviews On Purchasing Decision Of Electronic Goods

YAYLI A., BAYRAM M.

9th International Congress Marketing Trends, European School of Management (ESCP-EAP), Venice, Italy, 21 - 23 January 2010, (Full Text)

• Publication Type: Conference Paper / Full Text
• Ankara Haci Bayram Veli University Affiliated: Yes