eWOM: The Effects Of Online Consumer Reviews On Purchasing Decision Of Electronic Goods

YAYLI A., BAYRAM M.

9th International Congress Marketing Trends, European School of Management (ESCP-EAP), Venice, Italy, 21 - 23 Ocak 2010

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Ankara Hacı Bayram Veli Üniversitesi Adresli: Evet