eWOM: The Effects Of Online Consumer Reviews On Purchasing Decision Of Electronic Goods
9th International Congress Marketing Trends, European School of Management (ESCP-EAP), Venice, Italy, 21 - 23 Ocak 2010, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Ankara Hacı Bayram Veli Üniversitesi Adresli: Evet