Travel motivations of Iranian tourists to Turkey and their satisfaction level with all-inclusive package tours

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ÖZTÜRK Y., San R. A., Okumus F., Rahimi R.

JOURNAL OF VACATION MARKETING, vol.25, no.1, pp.25-36, 2019 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 25 Issue: 1
  • Publication Date: 2019
  • Doi Number: 10.1177/1356766717725562
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.25-36
  • Keywords: All-inclusive package tours, customer satisfaction, service quality, travel motivations, Turkey, DESTINATION LOYALTY, SERVICE QUALITY, CUSTOMER LOYALTY, DECISION, IMAGE, HOTEL
  • Ankara Haci Bayram Veli University Affiliated: Yes


This study aims to investigate Iranian tourists' travel motivations to Turkey and their satisfaction level with all-inclusive package tours to this country. Based on an in-depth literature review, a questionnaire was developed and data were collected from 383 Iranian tourists who stayed in resort hotels in Antalya, Turkey. The research findings reveal that entertainment, being a family friendly destination, weather, cultural resources and quality of resort hotels were the main motivational factors among Iranian tourists for visiting Turkey. Main reasons for the participants for selecting all-inclusive package tours include predetermined schedules, service quality, set price and elimination of extra spending. The research findings show a high level of satisfaction with all-inclusive package tours. However, there were differences among respondents based on gender and age. The study concludes with offering specific theoretical and practical implications. Suggestions for future research are also provided.