Internationalization journey of healthcare providers: The case of Turkish Acıbadem healthcare group


Üner M. M. , Cetin B., Eroglu S., Cavusgil S. T.

Thunderbird International Business Review, vol.64, no.1, pp.5-12, 2022 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 64 Issue: 1
  • Publication Date: 2022
  • Doi Number: 10.1002/tie.22242
  • Journal Name: Thunderbird International Business Review
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, PAIS International, Public Affairs Index, vLex
  • Page Numbers: pp.5-12
  • Keywords: emerging markets, health care, internationalization, service firms, SERVICE FIRMS
  • Ankara Haci Bayram Veli University Affiliated: Yes

Abstract

© 2021 Wiley Periodicals LLC.The advances in technology and global deregulation have led to the progressive internationalization of professional services, notably, the healthcare industry. The present case study examines the remarkable internationalization journey of Acibadem Healthcare Group (AHG) by scrutinizing the dynamics and outcomes of the agile and innovative strategies which propel their achievements. The case of AHG shows that successful internationalization in the service industry, in general, and healthcare, in particular, is not solely in the domain of large, established companies from advanced economies, but those ventures with liabilities of origin, newness, and size can also succeed with smart strategies and resourceful leveraging of their competitive advantages. The study provides unique insights on strategic management for successful internationalization of the healthcare services within an emerging market context and suggests future research avenues in this fast-growing field of inquiry.