The effect of familiarity with Turkish culture from a crosscultural perspective on the intention to awareness and experience with the Turkish cuisine
International Journal of Gastronomy and Food Science, cilt.39, 2025 (SCI-Expanded, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 39
- Basım Tarihi: 2025
- Doi Numarası: 10.1016/j.ijgfs.2025.101111
- Dergi Adı: International Journal of Gastronomy and Food Science
- Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus, Food Science & Technology Abstracts
- Anahtar Kelimeler: Conative image, Cultural familiarity, Turkish cuisine
- Ankara Hacı Bayram Veli Üniversitesi Adresli: Evet
Özet
Cultural familiarity and food recognition of culture have an effect on the intention to experience the cuisine and visit the country. In this study, it is aimed to examine the effect of familiarity with Turkish culture and food products on experiencing Turkish cuisine and conative image towards Turkish cuisine on an international scale. The sample group, which was selected from the research population by convenience sampling method, consists of individuals over the age of eighteen who live in the USA, England and Germany and are interested in different cuisines. A questionnaire was used as a data collection tool. Structural equation modeling was preferred for data analysis. According to the findings of the study, cultural familiarity significantly and positively affects recognition (0.86; p ≤ 0.001) and intention to consume Turkish food (0.55; p ≤ 0.001). In addition, intention to consume Turkish cuisine products (0.34; p ≤ 0.001) and food recognition (0.59; p ≤ 0.001) have a significant and positive effect on individuals' conative images.