Internet banking adoption among generation Y customers: An application of extended TAM

GÖKMENOĞLU KARAKAYA K., Hesami S.

International Journal of Services Operations and Informatics, vol.10, no.4, pp.305-329, 2020 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 4
  • Publication Date: 2020
  • Doi Number: 10.1504/ijsoi.2020.111298
  • Journal Name: International Journal of Services Operations and Informatics
  • Journal Indexes: Scopus, Aerospace Database, Communication Abstracts, INSPEC, Metadex, Civil Engineering Abstracts
  • Page Numbers: pp.305-329
  • Keywords: Generation Y, Internet banking, Perceived security, SEM, Social influence, Structured equation modelling, TAM, Technology acceptance model
  • Ankara Haci Bayram Veli University Affiliated: Yes

Abstract

Copyright © 2020 Inderscience Enterprises Ltd.The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18–35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section.