Internet banking adoption among generation Y customers: An application of extended TAM
International Journal of Services Operations and Informatics, cilt.10, sa.4, ss.305-329, 2020 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 10 Sayı: 4
- Basım Tarihi: 2020
- Doi Numarası: 10.1504/ijsoi.2020.111298
- Dergi Adı: International Journal of Services Operations and Informatics
- Derginin Tarandığı İndeksler: Scopus, Aerospace Database, Communication Abstracts, INSPEC, Metadex, Civil Engineering Abstracts
- Sayfa Sayıları: ss.305-329
- Anahtar Kelimeler: Generation Y, Internet banking, Perceived security, SEM, Social influence, Structured equation modelling, TAM, Technology acceptance model
- Ankara Hacı Bayram Veli Üniversitesi Adresli: Evet
Özet
Copyright © 2020 Inderscience Enterprises Ltd.The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18–35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section.