Internet banking adoption among generation Y customers: An application of extended TAM

GÖKMENOĞLU KARAKAYA K., Hesami S.

International Journal of Services Operations and Informatics, cilt.10, sa.4, ss.305-329, 2020 (Scopus) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 10 Sayı: 4
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1504/ijsoi.2020.111298
  • Dergi Adı: International Journal of Services Operations and Informatics
  • Derginin Tarandığı İndeksler: Scopus, Aerospace Database, Communication Abstracts, INSPEC, Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.305-329
  • Anahtar Kelimeler: Generation Y, Internet banking, Perceived security, SEM, Social influence, Structured equation modelling, TAM, Technology acceptance model
  • Ankara Hacı Bayram Veli Üniversitesi Adresli: Evet

Özet

Copyright © 2020 Inderscience Enterprises Ltd.The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18–35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section.