Perception Maps and Brand Positioning: A Investigation on Turkish Hospital Chains


Çetin B., Yalçın A.

7th International Health Sciences and Management Congress, İstanbul, Turkey, 16 June 2022, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Ankara Haci Bayram Veli University Affiliated: Yes