THE IMPORTANCE OF WORD-OF-MOUTH COMMUNICATION ON HEALTHCARE MARKETINGAND ITS INFLUENCE ON CONSUMERS’ INTENTION TO USE HEALTHCARE

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GÜRCÜ M., KORKMAZ S.

International Journal of Health Management and Tourism, 2018 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2018
• Journal Name: International Journal of Health Management and Tourism
• Journal Indexes: Other Indexes
• Ankara Haci Bayram Veli University Affiliated: No