Complexity of Measuring Advertising Efficiency: An Application of DEA Method in Turkey


BENLİ Y., BOZOKLU Ç. P.

in: Chaos, Complexity and Leadership 2014, Erçetin, Şefika Şule, Editor, Springer, pp.193-209, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer
  • Page Numbers: pp.193-209
  • Editors: Erçetin, Şefika Şule, Editor
  • Ankara Haci Bayram Veli University Affiliated: Yes