Akademik Veri Yönetim Sistemi
Journal of Tourism and Gastronomy Studies, cilt.11, sa.3, ss.2075-2090, 2023 (Hakemli Dergi)
The main purpose of this study is to analyse the online comments of the guests staying in the tourism business certified thermal accommodation facilities in Afyonkarahisar. From this point of view, the content analysis method was used in the study and the comments published on the Tripadvisor site of the thermal accommodation facilities operating in the province of Afyonkarahisar and having a tourism business certificate were examined. Between 01.08.2018-01.08.2023, the comments of the guests who stayed in the mentioned thermal accommodation establishments and left evaluations and comments on the Tripadvisor platform were evaluated. 194,240 words for positive comments and 19,981 words for negative comments were analysed through the MAXQDA qualitative analysis program and word combinations were determined, and a word cloud was created from these combinations. According to the research findings, the positive reviews of the guests staying in thermal facilities in Afyonkarahisar province on Tripadvisor are much higher than the negative reviews. The prominent words in the word cloud of positive evaluations are "housekeeping staff, thermal pool and animation team", while the prominent words in the word cloud of negative evaluations are "all drinks paid, thermal pool and too many customers".