The Example of Lexus, A Successful Brand Management Application in the Automobile Industry

BAŞ M., ÇEĞİNDİR N. Y., ERDOĞAN S.

26.th International Turkish Cooperative Congress, Madrid, Spain, 25 December 2024, vol.1, pp.153-161, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Madrid
  • Country: Spain
  • Page Numbers: pp.153-161
  • Ankara Haci Bayram Veli University Affiliated: Yes