The Example of Lexus, A Successful Brand Management Application in the Automobile Industry | AVESİS

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The Example of Lexus, A Successful Brand Management Application in the Automobile Industry

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BAŞ M., ÇEĞİNDİR N. Y., ERDOĞAN S.

26.th International Turkish Cooperative Congress, Madrid, Spain, 25 December 2024, vol.1, pp.153-161, (Full Text)

Publication Type: Conference Paper / Full Text
Volume: 1
City: Madrid
Country: Spain
Page Numbers: pp.153-161
Ankara Haci Bayram Veli University Affiliated: Yes