Mediating Role of Information Systems in the Effect of Organizational Culture on Marketing Performance in Family Firms

KARAMAN E., YILDIRIM F., YILMAZ K. G.

Global Forum: Informing Societies, Uniting Cultures, Celebrating Diversity, San-Antonio, Northern Mariana Islands, 16 - 19 April 2015, pp.462-475, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: San-Antonio
• Country: Northern Mariana Islands
• Page Numbers: pp.462-475
• Ankara Haci Bayram Veli University Affiliated: Yes