Measuring Consumer Fan Based Brand Equity in a Sport League A Study of Turkish Soccer League


Pınar M., Tülay G., NARDALI S., ALKIBAY S.

American Marketing A ssociation 2015 Summer Marketing Educators' Conferenc, Michigan, United States Of America, 14 - 16 August 2015, vol.26, pp.13-14

  • Publication Type: Conference Paper / Summary Text
  • Volume: 26
  • City: Michigan
  • Country: United States Of America
  • Page Numbers: pp.13-14
  • Ankara Haci Bayram Veli University Affiliated: No