An Examination of the effects of Fan-Based Brand Associations of a Professional Soccer League on League Brand Equity

Turedi S., Nardalı S., Pınar M., Girard T., Alkıbay S.

Advances in Business Research, vol.12, no.1, pp.37-56, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 12 Issue: 1
• Publication Date: 2022
• Journal Name: Advances in Business Research
• Page Numbers: pp.37-56
• Ankara Haci Bayram Veli University Affiliated: Yes