Influence of children on purchasing decisions of well-to-do families
Young Consumers, cilt.121, sa.1, 2011 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 121 Sayı: 1
- Basım Tarihi: 2011
- Doi Numarası: 10.1108/17473611111114777
- Dergi Adı: Young Consumers
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
- Anahtar Kelimeler: Influence, Children (kinship), Purchasing, Social class, Turkey
- Ankara Hacı Bayram Veli Üniversitesi Adresli: Hayır
Özet
Purpose - This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well-to-do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family, used by children) and mother's employment status.