Young Consumers, vol.121, no.1, 2011 (ESCI)
Article / Article
Emerging Sources Citation Index (ESCI), Scopus
Influence, Children (kinship), Purchasing, Social class, Turkey
Ankara Haci Bayram Veli University Affiliated:
Purpose - This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well-to-do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family, used by children) and mother's employment status.