Influence of children on purchasing decisions of well-to-do families

KURTULMUŞOĞLU F. B., ALKIBAY S.

Young Consumers, vol.121, no.1, 2011 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 121 Issue: 1
  • Publication Date: 2011
  • Doi Number: 10.1108/17473611111114777
  • Journal Name: Young Consumers
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Keywords: Influence, Children (kinship), Purchasing, Social class, Turkey
  • Ankara Haci Bayram Veli University Affiliated: No

Abstract

Purpose - This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well-to-do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family, used by children) and mother's employment status.