Influence of children on purchasing decisions of well-to-do families

KURTULMUŞOĞLU F. B., ALKIBAY S.

Young Consumers, cilt.121, sa.1, 2011 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 121 Sayı: 1
  • Basım Tarihi: 2011
  • Doi Numarası: 10.1108/17473611111114777
  • Dergi Adı: Young Consumers
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Anahtar Kelimeler: Influence, Children (kinship), Purchasing, Social class, Turkey
  • Ankara Hacı Bayram Veli Üniversitesi Adresli: Hayır

Özet

Purpose - This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well-to-do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family, used by children) and mother's employment status.