Atıf İçin Kopyala
KURTULMUŞOĞLU F. B., ALKIBAY S.
Young Consumers, cilt.121, sa.1, 2011 (ESCI)
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Yayın Türü:
Makale / Tam Makale
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Cilt numarası:
121
Sayı:
1
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Basım Tarihi:
2011
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Doi Numarası:
10.1108/17473611111114777
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Dergi Adı:
Young Consumers
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Derginin Tarandığı İndeksler:
Emerging Sources Citation Index (ESCI), Scopus
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Anahtar Kelimeler:
Influence, Children (kinship), Purchasing, Social class, Turkey
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Ankara Hacı Bayram Veli Üniversitesi Adresli:
Hayır
Özet
Purpose - This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well-to-do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family, used by children) and mother's employment status.