SURVEY ON THE DESTINATION PHENOMENA FOR TURKEY


ŞAHBAZ R. P. , Yüksel S.

Gurukul Business Review, vol.11, no.11, pp.1-10, 2015 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 11 Issue: 11
  • Publication Date: 2015
  • Journal Name: Gurukul Business Review
  • Journal Indexes: Emerging Sources Citation Index (ESCI)
  • Page Numbers: pp.1-10
  • Keywords: Turkey, Image, Destination, European, Experience, Perception, IMAGE, TOURISM
  • Ankara Haci Bayram Veli University Affiliated: Yes

Abstract

In this study, it is aimed to develop the phenomena layout of Turkey as a destination. In this context, single-stage cross-sectional sample survey was designed descriptively to understand destination phenomena of Turkey. In fieldwork, the perceptions of returning tourists have been gathered and measured quantitatively. By analyzing factors, the phenomena have been grouped and synthesized within 6 groups. To examine the impacts of demographical and experiential factors on tourists' perceptions F and t tests have been employed. According to results, demographical factors more dominative to differentiate tourists' perceptions on destination than experiential factors.