In this study, it is aimed to develop the phenomena layout of Turkey as a destination. In this context, single-stage cross-sectional sample survey was designed descriptively to understand destination phenomena of Turkey. In fieldwork, the perceptions of returning tourists have been gathered and measured quantitatively. By analyzing factors, the phenomena have been grouped and synthesized within 6 groups. To examine the impacts of demographical and experiential factors on tourists' perceptions F and t tests have been employed. According to results, demographical factors more dominative to differentiate tourists' perceptions on destination than experiential factors.