Testing Cognitive Dissonance Theory Consumers Attitudes and Behaviors About Neuromarketing


TOLON M., KURTULMUŞOĞLU F. B., ESER Z.

2008 Muhan Soysal İşletmecilik Konferansı, Turkey, 3 - 06 September 2008, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Country: Turkey
  • Ankara Haci Bayram Veli University Affiliated: No