Testing Cognitive Dissonance Theory Consumers Attitudes and Behaviors About Neuromarketing

TOLON M., KURTULMUŞOĞLU F. B., ESER Z.

2008 Muhan Soysal İşletmecilik Konferansı, Turkey, 3 - 06 September 2008, (Full Text)

• Publication Type: Conference Paper / Full Text
• Country: Turkey
• Ankara Haci Bayram Veli University Affiliated: No