COMPARISON OF THE USE OF PEOPLE FROM THE PUBLIC AND THE USE OF FAMOUS PEOPLE IN ADVERTISING IN THE CONTEXT OF THE REFLECTION OF SUSTAINABLE CONSUMPTION IN ADVERTISING MESSAGES

BAŞ M., ÖZER A.

26th International Turkish Cooperative Congress, Madrid, Spain, 24 - 26 September 2024, vol.1, pp.167-181, (Full Text)

• Publication Type: Conference Paper / Full Text
• Volume: 1
• City: Madrid
• Country: Spain
• Page Numbers: pp.167-181
• Ankara Haci Bayram Veli University Affiliated: Yes