Consumers’ Brand Equity Perceptions of Traditıonal and non-Traditional Brands- Tüketı̇cı̇lerı̇n Geleneksel ve Geleneksel Olmayan Markalara İlı̇şkı̇n Marka Değeri Algıları

ÇATLI Ö., ERMEÇ SERTOĞLU A., ÖRS H.

Global Business Research Cogress, İstanbul, Turkey, 24 - 25 May 2017, pp.590-598, (Full Text)

• Publication Type: Conference Paper / Full Text
• Doi Number: 10.17261/pressacademia.2017.414
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.590-598
• Ankara Haci Bayram Veli University Affiliated: Yes